A theory of market strategy
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| Main Author: | |
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| Format: | Book |
| Published: |
New York
Oxford University Press
1992
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xvi, 241 p. ill. 25 cm |
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| Bibliography: | Includes bibliographical references (p. [233]-236) and index |
| ISBN: | 0195068009 |
High-tech marketing companion expert advice on marketing to Macintosh and other PC users