PRINCIPLES OF MARKETING
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Englewoods Cliffs, NJ
Prentice Hall
1995
|
| Edition: | THIRD EDITION |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000cam#a2200000#i#4501 | ||
|---|---|---|---|
| 001 | wils-132675 | ||
| 005 | 2021625163432 | ||
| 008 | 230921t1995 NJU a## ##001 ##eng#D | ||
| 020 | # | # | |a 0023347015 (hardback) |
| 020 | # | # | |a 9780023347016 (hardback) |
| 040 | # | # | |a DLC |d UiTM |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HF5415 |b .E865 1995 |
| 100 | 1 | # | |a Evans, Joel R. |e author |
| 245 | 1 | 1 | |a PRINCIPLES OF MARKETING |c JOEL R. EVANS and BARRY BERMAN |
| 250 | # | # | |a THIRD EDITION |
| 264 | # | 1 | |a Englewoods Cliffs, NJ |b Prentice Hall |c 1995 |
| 264 | # | 4 | |c ©1995 |
| 300 | # | # | |a xxxi, 521, [78] pages |b colour illustrations, maps |c 28 cm |e 1 computer disk (3 1/2 in.) |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 500 | # | # | |a Includes indexes |
| 650 | # | 0 | |a Marketing |
| 700 | 1 | # | |a Berman, Barry |e author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=132675 |
| 964 | # | # | |c BOK |d 01 |
Marketing