Effective product-to-market management a quality issue
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| Format: | Book |
| Published: |
New York, N.Y.
Prentice-Hall
l993
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xv, 204 p. ill. 22 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0130437875 |
The chain of quality market dominance through product superiority