Relationship marketing for competitive advantage winning and keeping customers

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Bibliographic Details
Other Authors:	Payne, Adrian
Format:	Unknown
Published:	Oxford, England Butterworth-Heinemann 1995
Series:	Marketing series
Subjects:	Customer relations Customer services Marketing
Online Access:	Click Here to View Status and Holdings.
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MARC


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020	#	#	\|a 075062020X
090	0	0	\|a HF5415 \|b .R45 1995
245	1	1	\|a Relationship marketing for competitive advantage \|b winning and keeping customers \|c Adrian Payne ... [et al.]
260	#	#	\|a Oxford, England \|b Butterworth-Heinemann \|c 1995
300	#	#	\|a x, 304 p. \|b ill. \|c 24 cm
490	1	#	\|a Marketing series
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Customer relations
650	#	0	\|a Customer services
650	#	0	\|a Marketing
700	1	#	\|a Payne, Adrian
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=129474
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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