Relationship marketing for competitive advantage winning and keeping customers
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| Other Authors: | |
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| Format: | Book |
| Published: |
Oxford, England
Butterworth-Heinemann
1995
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| Series: | Marketing series
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | x, 304 p. ill. 24 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 075062020X |
Relationship marketing for competitive advantage winning and keeping customers