Marketing plans how to prepare them, how to use them

Marketing plans how to prepare them, how to use them

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Bibliographic Details
Main Author: McDonald, Malcolm H. B. 1938- (Author)
Corporate Authors: CAM Foundation, Institute of Marketing
Format: Book
Language:English
Published: Oxford Butterworth-Heinemann 1995
Edition:3rd ed
Series:The marketing series. Professional development
Subjects:
Marketing > Management
Marketing > Planning
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:"Published on behalf of the Chartered Institute of Marketing and the CAM Foundation."# Includes index
Physical Description:xiii, 485 pages illustrations 25 cm
ISBN:075062213X

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