Marketing plans how to prepare them, how to use them
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| Main Author: | |
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| Corporate Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Oxford
Butterworth-Heinemann
1995
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| Edition: | 3rd ed |
| Series: | The marketing series. Professional development
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | "Published on behalf of the Chartered Institute of Marketing and the CAM Foundation."# Includes index |
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| Physical Description: | xiii, 485 pages illustrations 25 cm |
| ISBN: | 075062213X |
Marketing plans how to prepare them, how to use them