Television and sponsorship

Television and sponsorship

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Bibliographic Details
Main Author: Ford, Bianca
Other Authors: Ford, James
Format: Book
Published: Oxford Butterworth-Heinemann 1993
Subjects:
Television broadcasting
Television advertising
Corporate sponsorship
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:ix, 211 p. ill. 24 cm
Bibliography:Includes bibliographical references (p. [199]-202) and index
ISBN:0240513568

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