Principles of marketing
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| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Published: |
New York
HarperCollins Publishers
1995
|
| Edition: | 4th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000n a2200000 a 4501 | ||
|---|---|---|---|
| 001 | wils-126922 | ||
| 020 | # | # | |a 0673465551 |
| 090 | 0 | 0 | |a HF5415 |b .K5227 1995 |
| 100 | 1 | # | |a Kinnear, Thomas C. |c 1943- |
| 245 | 1 | 1 | |a Principles of marketing |c Thomas C. Kinnear, Kenneth L. Bernhardt, Kathleen A. Krentler |
| 250 | # | # | |a 4th ed |
| 260 | # | # | |a New York |b HarperCollins Publishers |c 1995 |
| 300 | # | # | |a xlv, 808 p. |b ill. |c 31 cm. |e 1 computer disk (3 1/2 in.) |
| 650 | # | 0 | |a Marketing |
| 700 | 1 | # | |a Krentler, Kathleen A. |y joint author |
| 700 | # | # | |a Bernhardt, Kenneth L. |c 1944- |y joint author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=126922 |
| 964 | # | # | |c BOK |d 01 |
| 040 | # | # | |a Shah Alam |
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Principles of marketing