Principles of marketing

Principles of marketing

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Bibliographic Details
Main Author: Kinnear, Thomas C. 1943-
Other Authors: Krentler, Kathleen A., Bernhardt, Kenneth L. 1944-
Format: Unknown
Published: New York HarperCollins Publishers 1995
Edition:4th ed
Subjects:
Marketing
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xlv, 808 p. ill. 31 cm. 1 computer disk (3 1/2 in.)
ISBN:0673465551

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