MENGENAL DUNIA PENERBITAN

• Main Author: Unwin, Stanley (Author)
• Other Authors: Rashid Azad Khan (Translator), Ismail Ahmad (Translator)
• Format: Book
• Language: Malay
• Published: Kuala Lumpur Dewan Bahasa dan Pustaka 1988
• Subjects: Authors and publishers; Publishers and publishing
• Online Access: Click Here to View Status and Holdings.
• Item Description: Judul asal: "The truth about publishing - edisi ke-8"
• Physical Description: xix, 253 pages illustrations 22 cm
• ISBN: 9836206256

The world of publishing is indeed rich in variety. These varieties make the world of publishing interesting to venture into and experience. But this immersion and appreciation will mean nothing without basic knowledge in the field of publishing. This book presents the basic knowledge in the field of publishing that is needed by anyone who wants to know the ins and outs of publishing. The publishing knowledge presented is based on the experience of the author who is directly involved in the publishing world as a publisher. Its author, Sir Stanley Unwin displays three points which is important in publishing which is pre-printing, printing and book marketing and sales. All this is presented in an interesting and captivating writing style. Therefore this dish certainly enriches our understanding of publishing.