Developing successful new products a guide to product planning
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| Format: | Unknown |
| Published: |
London
Pitman Publishing
l993
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| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes index |
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| Physical Description: | xiv, 306 p. ill. 20 cm |
| ISBN: | 0273601504 |
How to develop successful new products