Financial aspects of marketing
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| Main Author: | |
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| Corporate Author: | |
| Format: | Unknown |
| Published: |
Oxford
Butterworth-Heinemann
1989(1992 printing)
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| Series: | The marketing series
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Published on behalf of the Chartered Institute of Marketing# Includes index |
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| Physical Description: | x, 434p. ill. 24cm |
| ISBN: | 0750616024 |
Financial aspects of marketing 
Marketing finance turning marketing strategies into shareholder value