Proceeding of the international sympsium on gaining competitive advantage through marketing current issues and future challenges for small and medium scale enterprises, October 11-12, 1993 Hotel Istana, Kuala Lumpur

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Bibliographic Details
Corporate Author:	International Symposium on Gaining Competitive Advantage Through Marketing
Other Authors:	Nik Rahimah Nik Yacob, Osman Zain, Abdul Razak Sulaiman
Format:	Book
Published:	Kula Lumpur Faculty of Business Management, UKM 1993
Subjects:	Marketing > Congresses Small business
Online Access:	Click Here to View Status and Holdings.
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