Proceeding of the international sympsium on gaining competitive advantage through marketing current issues and future challenges for small and medium scale enterprises, October 11-12, 1993 Hotel Istana, Kuala Lumpur

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Bibliographic Details
Corporate Author:	International Symposium on Gaining Competitive Advantage Through Marketing
Other Authors:	Nik Rahimah Nik Yacob, Osman Zain, Abdul Razak Sulaiman
Format:	Book
Published:	Kula Lumpur Faculty of Business Management, UKM 1993
Subjects:	Marketing > Congresses Small business
Online Access:	Click Here to View Status and Holdings.
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090	0	0	\|a HF5411 \|b .P76 1993
245	1	1	\|a Proceeding of the international sympsium on gaining competitive advantage through marketing \|b current issues and future challenges for small and medium scale enterprises, October 11-12, 1993 Hotel Istana, Kuala Lumpur \|c [edited by] Nik Rahimah Nik Y
260	#	#	\|a Kula Lumpur \|b Faculty of Business Management, UKM \|c 1993
300	#	#	\|a vii, 273 p. \|b ill. \|c 30 cm
650	#	0	\|a Marketing \|x Congresses
650	#	0	\|a Small business
700	1	#	\|a Nik Rahimah Nik Yacob
700	#	#	\|a Osman Zain
700	#	#	\|a Abdul Razak Sulaiman
710	1	#	\|a International Symposium on Gaining Competitive Advantage Through Marketing \|j Hotel Istana. Kuala Lumpur \|k 1993
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=122496
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam