Proceeding of the international sympsium on gaining competitive advantage through marketing current issues and future challenges for small and medium scale enterprises, October 11-12, 1993 Hotel Istana, Kuala Lumpur

Proceeding of the international sympsium on gaining competitive advantage through marketing current issues and future challenges for small and medium scale enterprises, October 11-12, 1993 Hotel Istana, Kuala Lumpur

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Bibliographic Details
Corporate Author: International Symposium on Gaining Competitive Advantage Through Marketing
Other Authors: Nik Rahimah Nik Yacob, Osman Zain, Abdul Razak Sulaiman
Format: Book
Published: Kula Lumpur Faculty of Business Management, UKM 1993
Subjects:
Marketing > Congresses
Small business
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:vii, 273 p. ill. 30 cm
ISBN:T000064820

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