The Politz papers science and truth in marketing research

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Bibliographic Details
Other Authors:	Hardy, Hugh S. 1924-, Deming, W. Edwards 1900- William Edwards
Format:	Book
Published:	Chicago, Ill. American Marketing Association 1990
Subjects:	Politz > d. 1982 > Alfred Advertising > Research > United States Marketing research > History > United States
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 0877572100
090	0	0	\|a HF5415.2 \|b .P6 1990
245	1	1	\|a The Politz papers \|b science and truth in marketing research \|c edited by Hugh S. Hardy \|f with a foreword by Darrel B. Lucas and with additional notes by W. Edwards Deming
260	#	#	\|a Chicago, Ill. \|b American Marketing Association \|c 1990
300	#	#	\|a xvii, 351 p. \|b ill. \|c 24 cm
504	#	#	\|a Includes bibliographical references and index
600	1	1	\|a Politz \|c d. 1982 \|h Alfred
650	#	0	\|a Advertising \|x Research \|z United States
650	#	0	\|a Marketing research \|x History \|z United States
700	1	#	\|a Hardy, Hugh S. \|c 1924-
700	#	#	\|a Deming, W. Edwards \|c 1900- \|q William Edwards
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=120300
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