The Politz papers science and truth in marketing research

The Politz papers science and truth in marketing research

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Bibliographic Details
Other Authors: Hardy, Hugh S. 1924-, Deming, W. Edwards 1900- William Edwards
Format: Book
Published: Chicago, Ill. American Marketing Association 1990
Subjects:
Politz > d. 1982 > Alfred
Advertising > Research > United States
Marketing research > History > United States
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xvii, 351 p. ill. 24 cm
Bibliography:Includes bibliographical references and index
ISBN:0877572100

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