Direct marketing strategies and tactics

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Bibliographic Details
Main Author:	Lewis, Herschell Gordon
Format:	Book
Published:	Chicago Dartnell 1993
Subjects:	Direct marketing
Online Access:	Click Here to View Status and Holdings.
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090	0	0	\|a HF5415.126 \|b .L49 1993
100	1	#	\|a Lewis, Herschell Gordon
245	1	1	\|a Direct marketing strategies and tactics \|c Herschell Gordon Lewis
260	#	#	\|a Chicago \|b Dartnell \|c 1993
300	#	#	\|a xiii, 360 p. \|b ill. \|c 31 cm
500	#	#	\|a Includes glossary and index
650	#	0	\|a Direct marketing
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=120103
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam