Financial aspects of marketing

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Bibliographic Details
Main Author: Ward, Keith
Corporate Author: Chartered Institute of Marketing
Format: Book
Published: Oxford Butterworth-Heinemann 1989
Series:The marketing series
Subjects:
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xii, 434 p. ill. 23 cm
Bibliography:Includes bibliographical references and index
ISBN:0750617861