The fundamentals of advertising

Saved in:

Bibliographic Details
Main Author:	Wilmshurst, John
Corporate Author:	Chartered Institute of Marketing
Format:	Unknown
Published:	London Heinemann 1993
Series:	The marketing series
Subjects:	Advertising
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

MARC


LEADER	00000n a2200000 a 4501
001	wils-118783
020	#	#	\|a 0750617845
090	0	0	\|a HF5821 \|b .W56 1993
100	1	#	\|a Wilmshurst, John
245	1	1	\|a The fundamentals of advertising \|c John Wilmshurst
260	#	#	\|a London \|b Heinemann \|c 1993
300	#	#	\|a xiv, 267 p., [8] p. of plates \|b ill. \|c 24 cm
490	1	#	\|a The marketing series
504	#	#	\|a Includes bibliographies and index
650	#	0	\|a Advertising
710	1	#	\|a Chartered Institute of Marketing
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=118783
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
998	#	#	\|a 00260##a002.8.2\|\|00260##b002.8.4\|\|00260##c002.7.6\|\|00300##a003.4.1\|\|00300##b003.6.1\|\|00300##c003.5.1\|\|