The fundamentals of advertising
Saved in:
| Main Author: | |
|---|---|
| Corporate Author: | |
| Format: | Book |
| Published: |
London
Heinemann
1993
|
| Series: | The marketing series
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag MARC
| LEADER | 00000n a2200000 a 4501 | ||
|---|---|---|---|
| 001 | wils-118783 | ||
| 020 | # | # | |a 0750617845 |
| 090 | 0 | 0 | |a HF5821 |b .W56 1993 |
| 100 | 1 | # | |a Wilmshurst, John |
| 245 | 1 | 1 | |a The fundamentals of advertising |c John Wilmshurst |
| 260 | # | # | |a London |b Heinemann |c 1993 |
| 300 | # | # | |a xiv, 267 p., [8] p. of plates |b ill. |c 24 cm |
| 490 | 1 | # | |a The marketing series |
| 504 | # | # | |a Includes bibliographies and index |
| 650 | # | 0 | |a Advertising |
| 710 | 1 | # | |a Chartered Institute of Marketing |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=118783 |
| 964 | # | # | |c BOK |d 01 |
| 040 | # | # | |a Shah Alam |
The fundamentals of advertising