The fundamentals of advertising
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| Main Author: | |
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| Corporate Author: | |
| Format: | Book |
| Published: |
London
Heinemann
1993
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| Series: | The marketing series
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xiv, 267 p., [8] p. of plates ill. 24 cm |
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| Bibliography: | Includes bibliographies and index |
| ISBN: | 0750617845 |
The fundamentals of advertising