International marketing strategy environmental assessment and entry strategies

International marketing strategy environmental assessment and entry strategies

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Bibliographic Details
Main Author: Czinkota, Michael R
Other Authors: Ronkainen, Ilkka A
Format: Book
Published: Fort Worth Dryden Press 1994
Series:The Dryden Press series in marketing
Subjects:
Export marketing > Environmental aspects > United States
Foreign trade promotion > United States
Export marketing > Management > United States
Online Access:Click Here to View Status and Holdings.
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