International marketing strategy environmental assessment and entry strategies
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Main Author: | |
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Other Authors: | |
Format: | Book |
Published: |
Fort Worth
Dryden Press
1994
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Series: | The Dryden Press series in marketing
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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LEADER | 00000n a2200000 a 4501 | ||
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001 | wils-115090 | ||
020 | # | # | |a 0030983738 |
090 | 0 | 0 | |a HF1416.5 |b .C95 1994 |
100 | 1 | # | |a Czinkota, Michael R |
245 | 1 | 1 | |a International marketing strategy |b environmental assessment and entry strategies |c Michael R. Czinkota, Ilkka A. Ronkainen |
260 | # | # | |a Fort Worth |b Dryden Press |c 1994 |
300 | # | # | |a x, 353 p. |b ill. |c 24 cm |
490 | 1 | # | |a The Dryden Press series in marketing |
504 | # | # | |a Includes bibliographical references and index |
650 | # | 0 | |a Export marketing |x Environmental aspects |z United States |
650 | # | 0 | |a Foreign trade promotion |z United States |
650 | # | 0 | |a Export marketing |x Management |z United States |
700 | 1 | # | |a Ronkainen, Ilkka A |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=115090 |
964 | # | # | |c BOK |d 01 |
040 | # | # | |a Shah Alam |
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