The whole pie outmarketing the competition in the '90s
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| Format: | Unknown |
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Toronto
McGraw-Hill Ryerson
1990
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| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | viii, 247 p. 24 cm |
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| ISBN: | 0075498707 |
Marketing in a competitive economy 
MARKETING STRATEGY AND COMPETITIVE POSITIONING 
Marketing Strategy and Competitive Positioning