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Bibliographic Details
Main Authors:	Bovee, Courtland L (Author), Arens, William F (Author)
Corporate Author:	Khidmat Terjemahan Nusantara
Format:	Unknown
Language:	Malay English
Published:	Kuala Lumpur Dewan Bahasa dan Pustaka 1994
Edition:	Edisi Kedua
Subjects:	Advertising
Online Access:	Click Here to View Status and Holdings.
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Description
Item Description:	Judul asal: "Contemporary advertising"
Physical Description:	xix, 711 pages illustrations 28 cm
ISBN:	9836237267

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