Word-of-mouth marketing

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Bibliographic Details
Main Author:	Wilson, Jerry R 1944-
Format:	Book
Published:	John Wiley New York 1994
Subjects:	Consumer behavior > United States Customer services > United States Consumer satisfaction > United States
Online Access:	Click Here to View Status and Holdings.
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MARC


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020	#	#	\|a 0471008583
090	0	0	\|a HF5415.5 \|b .W59 1994
100	1	#	\|a Wilson, Jerry R \|c 1944-
245	1	0	\|a Word-of-mouth marketing \|c Jerry R. Wilson
260	#	#	\|a John Wiley \|b New York \|c 1994
300	#	#	\|a xv, 256 p. \|b ill. \|c 24 cm
500	#	#	\|a Includes index
650	#	0	\|a Consumer behavior \|z United States
650	#	0	\|a Customer services \|z United States
650	#	0	\|a Consumer satisfaction \|z United States
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=109182
964	#	#	\|c BOK \|d 01
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