Word-of-mouth marketing

Word-of-mouth marketing

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Bibliographic Details
Main Author: Wilson, Jerry R 1944-
Format: Book
Published: John Wiley New York 1994
Subjects:
Consumer behavior > United States
Customer services > United States
Consumer satisfaction > United States
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:Includes index
Physical Description:xv, 256 p. ill. 24 cm
ISBN:0471008583

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