Market-driven management using the new marketing concept to create a customer-oriented company

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Bibliographic Details
Main Author:	Webster, Frederick E
Format:	Book
Published:	New York Wiley 1994
Series:	The portable MBA series
Subjects:	Consumer satisfaction Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 0471595764
090	0	0	\|a HF5415.13 \|b .W467 1994
100	1	#	\|a Webster, Frederick E
245	1	1	\|a Market-driven management \|b using the new marketing concept to create a customer-oriented company \|c Frederick E. Webster, Jr
260	#	#	\|a New York \|b Wiley \|c 1994
300	#	#	\|a xiv, 319 p. \|c 27 cm
490	1	#	\|a The portable MBA series
504	#	#	\|a Includes bibliographical references (p. 295-307)and index
650	#	0	\|a Consumer satisfaction
650	#	0	\|a Marketing \|x Management
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=109146
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam