Market-driven management using the new marketing concept to create a customer-oriented company

Market-driven management using the new marketing concept to create a customer-oriented company

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Bibliographic Details
Main Author: Webster, Frederick E
Format: Book
Published: New York Wiley 1994
Series:The portable MBA series
Subjects:
Consumer satisfaction
Marketing > Management
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xiv, 319 p. 27 cm
Bibliography:Includes bibliographical references (p. 295-307)and index
ISBN:0471595764

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