Perceptions of opinion leadership and advertising effectiveness among a select population

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Bibliographic Details
Main Author:	Larner, Keith Raymond
Format:	Book
Published:	Ann Arbor (Michigan) University Microfilms International 1988
Subjects:	Advertising
Online Access:	Click Here to View Status and Holdings.
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MARC


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001	wils-108871
020	#	#	\|a T000053038
090	0	0	\|a HF5814 \|b .L37 1983
100	1	#	\|a Larner, Keith Raymond
245	1	1	\|a Perceptions of opinion leadership and advertising effectiveness among a select population \|c by Keith Raymond Larner
260	#	#	\|a Ann Arbor (Michigan) \|b University Microfilms International \|c 1988
300	#	#	\|a 102 p. \|b ill. \|c 21 cm
500	#	#	\|a Thesis(Ph.D)-Point Park College, 1983
650	#	0	\|a Advertising
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=108871
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam