Perceptions of opinion leadership and advertising effectiveness among a select population
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Main Author: | |
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Format: | Book |
Published: |
Ann Arbor (Michigan)
University Microfilms International
1988
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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Item Description: | Thesis(Ph.D)-Point Park College, 1983 |
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Physical Description: | 102 p. ill. 21 cm |
ISBN: | T000053038 |