Modeling inertia and variety-seeking tendencies in brand choice behaviour
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| Format: | Book |
| Published: |
Ann Arbor, MI
University Microfilms International
1988
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Thesis(Ph.D)-Columbia University 1984 |
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| Physical Description: | 198 p. ill. 21 cm |
| ISBN: | T000052799 |
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