Building and maintaining a European direct marketing database

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Bibliographic Details
Main Author:	Rhind, Graham R
Format:	Book
Published:	Aldershot, Hampshire, England Gower l994
Subjects:	Direct marketing > Data bases > Europe Database management > Europe
Online Access:	Click Here to View Status and Holdings.
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MARC


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001	wils-108583
020	#	#	\|a 0566074710
090	0	0	\|a HF5415.122 \|b .R5 1994
100	1	#	\|a Rhind, Graham R
245	1	1	\|a Building and maintaining a European direct marketing database \|c Graham R. Rhind
260	#	#	\|a Aldershot, Hampshire, England \|b Gower \|c l994
300	#	#	\|a xviii, 299 p. \|b maps. \|c 31 cm
504	#	#	\|a Includes bibliographical references
650	#	0	\|a Direct marketing \|x Data bases \|z Europe
650	#	0	\|a Database management \|z Europe
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=108583
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam