Building and maintaining a European direct marketing database
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| Format: | Unknown |
| Published: |
Aldershot, Hampshire, England
Gower
l994
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| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xviii, 299 p. maps. 31 cm |
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| Bibliography: | Includes bibliographical references |
| ISBN: | 0566074710 |
Direct and database marketing 
Principles of Direct and Database Marketing A Digital Orientation