Exposure distribution models in advertising media
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| Format: | Book |
| Published: |
Ann Arbor (Michigan)
University Microfilms Int.
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| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Thesis (Ph.D)-University of Illinois at Urban-Champaign, 1983 |
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| Physical Description: | 522 p. ill. 21 cm |
| ISBN: | T000052769 |
Television exposure distribution model in advertising media