THE SECRETS OF SUCCESFUL COPYWRITING
The Secrets of Successful Copywriting focuses on basic principles in writing compelling copies for copywriters and provides informative insight on advertising. This field is, in every respect, uncompromising. The first and overriding principle of advertising is that it is all about selling and shift...
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| Format: | Book |
| Language: | English |
| Published: |
London
Heinemann
1986
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Copywriting
THE COPYWRITING SOURCEBOOK HOW TO WRITE BETTER COPY, FASTER - FOR EVERYTHING FROM ADS TO WEBSITES
Copywriting Successful writing for design, advertising, and marketing
