A quantitative and qualitative analysis of Mobil's advocacy advertising in the New York Times

A quantitative and qualitative analysis of Mobil's advocacy advertising in the New York Times

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Bibliographic Details
Main Author: Anderson, Janice Walker
Format: Book
Subjects:
Advocacy advertising
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:Thesis (Ph.D)-The Pennsylvania State University, 1984
Physical Description:294 p. ill. 21 cm
ISBN:T000052709

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