The effects of sex-role reference type of magazine, and employment status on women's responses to advertisements
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag | Item Description: | Thesis(Ph.D)-The University of Tennesse 1984 |
|---|---|
| Physical Description: | 262 p. ill. 21 cm |
| ISBN: | T000052706 |
But first, these messages ... the selling of broadcast advertising