The effects of sex-role reference type of magazine, and employment status on women's responses to advertisements
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| Format: | Unknown |
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| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Thesis(Ph.D)-The University of Tennesse 1984 |
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| Physical Description: | 262 p. ill. 21 cm |
| ISBN: | T000052706 |
But first, these messages ... the selling of broadcast advertising 
Successful local broadcast sales