A study of advertising slogan recall in the fast food industry

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Bibliographic Details
Main Author:	Greene, Steven G
Format:	Book
Subjects:	Advertising > Food Service
Online Access:	Click Here to View Status and Holdings.
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LEADER	00000n a2200000 a 4501
001	wils-108359
020	#	#	\|a T000052552
090	0	0	\|a HF6146.F616 \|b G74 1983
100	1	#	\|a Greene, Steven G
245	1	1	\|a A study of advertising slogan recall in the fast food industry \|c Steven G. Greene
300	#	#	\|a 121 p. \|b ill. \|c 21 cm
500	#	#	\|a Thesis(D.B.A)-Memphis State University 1983
650	#	0	\|a Advertising \|x Food Service
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=108359
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
998	#	#	\|a 00300##a003.4.1\|\|00300##b003.6.1\|\|00300##c003.5.1\|\|00500##a002.17.2\|\|