A study of advertising slogan recall in the fast food industry
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| Format: | Book |
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| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Thesis(D.B.A)-Memphis State University 1983 |
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| Physical Description: | 121 p. ill. 21 cm |
| ISBN: | T000052552 |
The significance of advertising and promotion during 1980-1981 within the burger segment of the fast food industry