The significance of advertising and promotion during 1980-1981 within the burger segment of the fast food industry

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Bibliographic Details
Main Author: Clayton, David Herbert
Format: Book
Subjects:
Online Access:Click Here to View Status and Holdings.
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LEADER 00000n a2200000 a 4501
001 wils-108356
020 # # |a T000052549 
090 0 0 |a HF6146.F616  |b C53 1983 
100 1 # |a Clayton, David Herbert 
245 1 1 |a The significance of advertising and promotion during 1980-1981 within the burger segment of the fast food industry  |c David Herbert Clayton 
300 # # |a 57 p.  |b ill.  |c 21 cm 
500 # # |a Thesis (M.A.)- California State University-Fellenton, 1983 
650 # 0 |a Advertising  |x Food 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=108356 
964 # # |c BOK  |d 01 
040 # # |a Shah Alam 
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