Integrated marketing making marketing work in industrial and business-to-business companies

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Bibliographic Details
Main Author:	Skinner, Richard N
Format:	Unknown
Published:	London McGraw-Hill 1994
Series:	The McGraw-Hill marketing for professionals series
Subjects:	Industrial marketing > Management Marketing research Sales management
Online Access:	Click Here to View Status and Holdings.
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090	0	0	\|a HF5415.1263 \|b .S57 1994
100	1	#	\|a Skinner, Richard N
245	1	1	\|a Integrated marketing \|b making marketing work in industrial and business-to-business companies \|c Richard N. Skinner
260	#	#	\|a London \|b McGraw-Hill \|c 1994
300	#	#	\|a xvi, 185 p. \|b ill. \|c 23 cm
490	1	#	\|a The McGraw-Hill marketing for professionals series
500	#	#	\|a Includes index
650	#	0	\|a Industrial marketing \|x Management
650	#	0	\|a Marketing research
650	#	0	\|a Sales management
840	#	#	\|a McGraw-Hill marketing for professionals
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=107949
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