Integrated marketing making marketing work in industrial and business-to-business companies

Saved in:

Bibliographic Details
Main Author:	Skinner, Richard N
Format:	Book
Published:	London McGraw-Hill 1994
Series:	The McGraw-Hill marketing for professionals series
Subjects:	Industrial marketing > Management Marketing research Sales management
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

MARC


LEADER	00000n a2200000 a 4501
001	wils-107949
020	#	#	\|a 0077077687
090	0	0	\|a HF5415.1263 \|b .S57 1994
100	1	#	\|a Skinner, Richard N
245	1	1	\|a Integrated marketing \|b making marketing work in industrial and business-to-business companies \|c Richard N. Skinner
260	#	#	\|a London \|b McGraw-Hill \|c 1994
300	#	#	\|a xvi, 185 p. \|b ill. \|c 23 cm
490	1	#	\|a The McGraw-Hill marketing for professionals series
500	#	#	\|a Includes index
650	#	0	\|a Industrial marketing \|x Management
650	#	0	\|a Marketing research
650	#	0	\|a Sales management
840	#	#	\|a McGraw-Hill marketing for professionals
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=107949
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
998	#	#	\|a 00260##a002.8.2\|\|00260##b002.8.4\|\|00260##c002.7.6\|\|00300##a003.4.1\|\|00300##b003.6.1\|\|00300##c003.5.1\|\|00500##a002.17.2\|\|