Integrated marketing making marketing work in industrial and business-to-business companies

Integrated marketing making marketing work in industrial and business-to-business companies

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Bibliographic Details
Main Author: Skinner, Richard N
Format: Book
Published: London McGraw-Hill 1994
Series:The McGraw-Hill marketing for professionals series
Subjects:
Industrial marketing > Management
Marketing research
Sales management
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:Includes index
Physical Description:xvi, 185 p. ill. 23 cm
ISBN:0077077687

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