Targeting for success a guide to new techniques for measurement and analysis in database and direct marketing

Saved in:

Bibliographic Details
Main Author:	Ozimek, John 1957-
Format:	Book
Published:	London McGraw-Hill Book Co. 1993
Series:	McGraw-Hill marketing for professionals series
Subjects:	Marketing > Management Direct marketing Database marketing
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

MARC


LEADER	00000n a2200000 a 4501
001	wils-107927
020	#	#	\|a 0077077660
090	0	0	\|a HF5415.126 \|b .O96 1993
100	1	#	\|a Ozimek, John \|c 1957-
245	1	1	\|a Targeting for success \|b a guide to new techniques for measurement and analysis in database and direct marketing \|c John Ozimek
260	#	#	\|a London \|b McGraw-Hill Book Co. \|c 1993
300	#	#	\|a xiv, 268 p. \|b ill. \|c 24 cm
490	1	#	\|a McGraw-Hill marketing for professionals series
504	#	#	\|a Includes bibliographical references (p. [262]-263) and index
650	#	0	\|a Marketing \|x Management
650	#	0	\|a Direct marketing
650	#	0	\|a Database marketing
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=107927
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam