Targeting for success a guide to new techniques for measurement and analysis in database and direct marketing

Targeting for success a guide to new techniques for measurement and analysis in database and direct marketing

Saved in:
Bibliographic Details
Main Author: Ozimek, John 1957-
Format: Book
Published: London McGraw-Hill Book Co. 1993
Series:McGraw-Hill marketing for professionals series
Subjects:
Marketing > Management
Direct marketing
Database marketing
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Physical Description:xiv, 268 p. ill. 24 cm
Bibliography:Includes bibliographical references (p. [262]-263) and index
ISBN:0077077660

Similar Items