Industrial advertising planning creating, evaluating and merchandising it more effectively

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Bibliographic Details
Main Author:	Messner, Frederick Richard
Format:	Book
Published:	New York McGraw-Hill Book Co. 1963
Subjects:	Advertising
Online Access:	Click Here to View Status and Holdings.
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100	1	#	\|a Messner, Frederick Richard
245	1	1	\|a Industrial advertising \|b planning creating, evaluating and merchandising it more effectively \|c byFrederick R.Messner
260	#	#	\|a New York \|b McGraw-Hill Book Co. \|c 1963
300	#	#	\|a 314 p. \|b ill. \|c 25 cm
650	#	0	\|a Advertising
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=107430
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