New product development managing and forecasting for strategic success

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Bibliographic Details
Main Author:	Thomas, Robert J 1944-
Format:	Book
Published:	New York J. Wiley l993
Series:	The Portable MBA series
Subjects:	New products > Management New products > Marketing > Forescasting
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 0471572268
090	0	0	\|a HF5415.153 \|b .T48 1993
100	1	#	\|a Thomas, Robert J \|c 1944-
245	1	1	\|a New product development \|b managing and forecasting for strategic success \|c Robert J. thomas
260	#	#	\|a New York \|b J. Wiley \|c l993
300	#	#	\|a xiv, 352 p. \|b ill. \|c 26 cm
490	1	#	\|a The Portable MBA series
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a New products \|x Management
650	#	0	\|a New products \|x Marketing \|x Forescasting
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=107400
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam