Spending advertising money an introduction to media planning, media buying and the uses of media research
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
London
Business Books
1979
|
| Edition: | 3rd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag | Item Description: | Includes index |
|---|---|
| Physical Description: | 381 p. ill. 24 cm |
| ISBN: | 0220670242 |
Spending advertising money an introduction to media planning, media buying and the uses of media research