Measuring advertising effectiveness

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Bibliographic Details
Main Author:	Lucas, Darrell Blaine
Other Authors:	Britt, Steuart Henderson
Format:	Book
Published:	New York Mc Graw-Hill 1963
Subjects:	Advertising
Online Access:	Click Here to View Status and Holdings.
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MARC


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090	0	0	\|a HF5823 \|b .L83 1963
100	1	#	\|a Lucas, Darrell Blaine
245	1	1	\|a Measuring advertising effectiveness \|c by Darrell Blaine Lucas and Steuart Henderson Britt
260	#	#	\|a New York \|b Mc Graw-Hill \|c 1963
300	#	#	\|a 399 p. \|b ill. \|c 23 cm
500	#	#	\|a Includes index
650	#	0	\|a Advertising
700	1	#	\|a Britt, Steuart Henderson
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=105401
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