Assessing the effectiveness of advertising

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Bibliographic Details
Format:	Book
Language:	English
Published:	London Business Books 1975
Subjects:	Advertising
Online Access:	Click Here to View Status and Holdings.
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245	1	1	\|a Assessing the effectiveness of advertising \|c by M. Lovell and J. Potter
260	#	#	\|a London \|b Business Books \|c 1975
300	#	#	\|a 281 p. \|b ill. \|c 22 cm
336	#	#	\|a text \|2 rdacontent
337	#	#	\|a unmediated \|2 rdamedia
338	#	#	\|a volume \|2 rdacarrier
650	#	0	\|a Advertising
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